The online job advertising market has generated many free to post job sites amongst the many fee charging sites. But is free really such a good deal? If it is, then why don’t the free boards dominate the market?
Reed Jobs is probably the best know of the free job sites. The Reed site would be positioned alongside the big generalists like Monster and Jobsite. I have used all three of these sites in past lives and in my experience Reed was very poor in terms of results generated. For me it was not worth the time posting jobs on the Reed site as I rarely got anything worthwhile from it. Although I had to pay for the Monster and Jobsite service, at least we received some applications, and at the end of the day its all about making placement. No candidates means no placements, and no placements means no income. So the charging sites suddenly appear much better value, even when compared to a nil price tag.
Of course Reed make no secret about their motive for running a free site. The candidate database that results from all of those free job adverts is only available to Reed’s own recruitment consultants. So as a candidate generation mechanism the entire job site project is probably good value for them.
In our own purchasing and supply chain sector a free site has recently entered the market, and from their website looks set to launch a range of free recruitment job sites. Purchasingjobboard.com was launched by purchasing recruitment company MSSL and purchasing consultancy Horizon Associates. Recruiters and employers can post jobs for free. Presumably the rational behind this site is also to build a candidate database that can then be utilised by MSSL’s own recruitment business. I have spoken to a number of people that have tried the site and the results seemed to be extremely poor. Time will tell.
All of this raises an underlying question about whether it is good practice to have job sites within the ownership, however well hidden, of recruitment companies. SupplyChainOnline.co.uk recently launched their job site under the veil of a company named Ashenhurst Media Ltd. Our understanding is that one of the key people behind this site is Saj Chowdry, who is also the main person behind purchasing and supply chain recruitment company Supply Chain Selection Ltd. In fact if you search the “who is” domains directory you will see that the domain supplychainonline.co.uk is registered to Supply Chain Selection Limited.
At SupplyChainRecruit.com we recognised the critical fact that impartiality plays in the mind of potential recruitment clients, and rightly so. SupplyChainRecruit.com is an independent company with no links to any recruitment business, and strangely, we produce great results for our very satisfied clients.
It will be interesting to see how the market plays out these two issues
Contact Steve Crosbie
SupplyChainRecruit.com
scrosbie@supplychainrecruit.com
http://www.supplychainrecruit.com/info/about.asp
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www.supplychainrecruit.com
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and
www.SupplyChainAgenda.com
Friday, 10 August 2007
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